What I Do

Sunday Times-bestselling ghostwriter

As a former journalist and reading addict who would rather sell my kidneys than my book collection, ghostwriting is probably my favourite type of work. I’ve written numerous books, many of which were Sunday Times and Times bestsellers. My most recent book for an Instagram health influencer held the number one spot for many weeks.

 I love working with people to help them tell their stories and capturing their true personalities on the page. Without getting too #blessed about it, it’s a privilege to be trusted with people’s personal stories and to create an authentic narrative they are really happy with.

 I’m represented by Rachel Mills Literary Agency. 

Trainer + coach

I’m a freelance trainer and creative consultant for The Writer, a brand language consultancy helping businesses use their words better. Clients I’ve worked with through The Writer include: HSBC, NatWest, RBS, Times Educational Supplement, Clearcast, Sanofi, Goldman Sachs, Aptamil and more. I sometimes get to travel abroad to do this, which is especially exciting as I have children I like to occasionally escape from.

 For six years, I co-ran a media training business coaching PR and comms professionals and c-suite executives on everything from pitching to the media to giving brilliant interviews. Clients during this time included Asda, Wood Mackenzie, Macmillan Cancer Care, iCrossing, Betty TV, Egmont, NBC Universal and lots more. I still work as a freelance media coach.

Brand language expert

After more than a decade as a journalist, I discovered that places other than magazines and newspapers needed great writing. This was extremely cheering, and so I’ve worked across lots of varied projects in the past few years, on things from tone of voice to copywriting and editing.

Copywriting clients have included Camm + Hooper and David Phillips Furnishing. I’ve worked on brand content and strategy with creative agencies including Don’t Panic Partners, Den Creative and Lucky Beard. 

I have a special interest in tone of voice, and love working with brands to develop theirs. I spent a year in-house at Pentland Brands, who own brands including Speedo, Berghaus, Red or Dead and Ellesse. I created a new tone of voice guide for them, plus interactive workshop, which I delivered to hundreds of their staff. I’ve worked on tone of voice guides for Belstaff and many clients of The Writer, too.

Editorial consultant

When I got into print journalism in the early Noughties, I thought I had missed the glory years of the 80s and 90s. That may have been true; but actually I was lucky enough to work for magazines in the last years where they actually sold loads of copies, and before social media lobbed a final grenade into the smoking rubble of print media (thanks, Internet).

While a journalist, I wrote and worked for: Stylist, Mizz, Sugar, Now, New, Closer, Reveal, Grazia, Glamour, Cosmopolitan and the Sunday Times Travel, plus some more that don’t sound quite as impressive. I was Celebrity Editor at Good Housekeeping magazine for four years, and over the years have interviewed hundreds of celebrities and ‘real’ people.

 I’ve used my editorial skills as a consultant for charities like Comic Relief and Now Teach, where I’ve led projects including creating a member magazine. At Pentland Brands, I developed a content strategy that drove huge increases in employee engagement, which allowed me to create fun-looking presentations with lots of impressive numbers on them.